I don't know about you all, but I absolutely LOVE when companies release videos to advertise some new service or to make fun of their own brand. Brands are now able to post videos on Snapchat, Instagram, and Vine. They previously used YouTube, and videos were never really sent directly to customers' mobile devices like they are now.
The perfect way to cover a boring subject!
I remember fondly when Kathie Lee and Hoda brought up the "Ship My Pants" video on the Today show. I about died! Those two are already hilarious, but when they start talking about shipping pants, Kathie Lee and Hoda are even better.
To this day, "Ship My Pants" by Kmart makes me laugh hysterically. It probably isn't that funny to other people, but I love it.
Shortly after, Kmart came out with "Big Gas Savings."
Then there are other companies who do not do as well with their videos.
There are a bunch of other funny videos out there, but I only wanted to share a few.
Well, let me know if you know of any other funny viral videos by brands that are worth a view! I would love a good laugh.
I love all these videos, and I've watched them several times. The hard part for marketers, and where people tend to struggle, is by trying to create "the next viral video." Instead, these brands married spot-on strategy with amazing content to create compelling videos that resonated with consumers.
ReplyDeleteThese videos are great! As a consumer, I definitely see myself developing a brand preference when a brand has engaging and entertaining ads.
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