Facebook Fraud

     I came across this interesting article on Mashable that discusses how flawed the Facebook model is. Pages are receiving thousands of likes from people that don't even exist and are made up. I still do not know if I can fully understand how Facebook is allowing this to happen. Isn't the goal of "liking" something to show how popular it is. A page should not be popular if it turns out that no one likes it. I have found that most people are now losing their trust in Facebook and looking to Reddit more. 

     I don't know if you guys are like me, but whenever I am on Facebook looking for a product or service and go to its page and see millions of "likes," it drives me insane. I usually don't look at that company again when I am thinking about making a purchase. How do all of these groups find all of these friends to like the page? There cannot be that many people who are liking these pages but are never interested enough to actually interact on the page, and that is exactly the problem for pages that are trying to get attention. Facebook rewards the pages that have the most interaction for the number of likes on the page, so a page that has millions of likes but no one interacting will be shown and supported less by Facebook. It's interesting because you would think that the pages with the most likes would be the most successful.

     The article that I posted a link to above discusses Derek Muller who is behind the Veritasium video blog on YouTube that include science experiments. Muller's engagement percentage has plummeted because he has too many likes for the amount of interaction on the Veritasium Facebook page. 

     Muller is getting a lot of support for the above video, but he still has over 130,000 likes on his page, and he does not want them. He needs fewer likes in order to stand out.

Why does Facebook not fix this flaw? How long will we see the fraudulent Facebook accounts that like everything? The days of being popular and liked on Facebook are over, and it is more important to see the few people who actually support a page.